OVERVIEW Flora Holic is a premier flower boutique brand situated in the vibrant heart of Saigon city. The client established a basic website years ago, but as their business thrives, they now require a robust e-commerce platform that aligns with their evolving luxury brand identity and sophisticated European interior store design. Working alongside my technical…More
[Integrated Marketing Communications] BB WELLNESS
OVERVIEW BB Wellness, a well-established infant spa brand with a national presence, faced escalating competition from lower-priced alternatives amidst a tightening economy. Recognizing the urgent need for strategic intervention, I immediately took ownership of the situation upon joining the core team. I diagnosed critical issues: a need for refreshed brand positioning, immediate conversion rate optimization,…More
Protected: [Digital Product] LINEBASE – B2B SaaS – The power of language: Onboarding flows + Growth & Report features
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[Digital Products & Marketing Communication] EVERYDAY ORGANIC
OVERVIEW Everyday Organic is a locally grown brand that earned esteemed organic certifications following the European, US, and Japan standards (i.e USDA, EU, JAS certificates). I had the privilege of visiting the farms, conversing with its managers, dedicated employees, and even engaging in discussions with the visionary founder himself. This immersive experience allowed me to…More
[Branding] LAGOM PATH
OVERVIEW The initial brand name for this career consultancy service was “Better Chance”, which is a non-profit project started in 2018. As I joined the project team in 2019, I’ve poured my heart and soul into revamping its brand identity. ” Hỗ trợ giới trẻ & phụ huynh Việt Nam cùng nhau chọn lựa &…More
[Digital Product] FE CREDT SNAP app & SALES TEAM hub
OVERVIEW As a leader in consumer lending market, FE Credit aims to enhance holistic user experience from end to end. My team at Aleph Labs collaborated with FE Credit internal teams to rethink and renovate their ecosystem with focus on consumer mobile application & sale team application. MY ROLE & RESPONSIBILITY I liaised with designers…More
[Digital Product & Marketing] SMARTPAY
OVERVIEW SmartNet is a company providing financial services. With a broad network of kiosks and strong sales forces nationwide, SmartNet helps customers access more easily to different financial products and solutions. SmartNet aims to develop an e-wallet solution, which is named SmartPay. SmartPay is established with an ambition to meet customers’ demand in all over…More
[Branding & Communication] REGENT
OVERVIEW Regent has recently launched their prestigious brand in Phu Quoc. The brand team provided my team with a briefing on communication plans and key materials. Overall, our goal is to create a powerful and impactful brand story that captures the attention of high-end customers with unique tastes and positions Regent as a leading brand…More
[Branding & Communication] TYDOL
OVERVIEW As a painkiller brand, Tydol had competed in the market for a long time but its brand identity was not very distinguished. After a thorough market research phase, together with brand team, we agreed on the concept defined as “Conquer pains in women’s way”. Scope of work: Samples of published works:More
Mẹ bầu đã cho bé nghe nhạc đúng cách chưa?
Không chỉ là món ăn tinh thần giúp tâm lý mẹ thoải mái hơn, ngôn ngữ của giai điệu có ảnh hưởng tích cực đến não bộ và tư duy của trẻ nhỏ, tăng cường khả năng sáng tạo và ghi nhớ. Mẹ cần lưu ý một vài trường hợp dưới đây để lựa chọn…More